As the season winds down, we take a step back to appreciate what truly drives our success – our people.
At Welcome Tea Company, every improvement this year – from energy conservation to production gains – is the result of hundreds of hands working in harmony. Our factory operators, pluckers, fitters, and quality controllers have shown remarkable commitment. Their precision has ensured that each lot leaving our estate maintains the bold character and deep colour that Welcome Tea is known for.
Operationally, the results speak for themselves:
- Improved leaf handling and fermentation monitoring increased cup consistency by 8%.
- Upgraded sorters reduced fibre content across bulk teas.
- Digitised production records improved traceability for all export consignments.
Globally, we’re observing a shift – buyers now value not just taste but the story behind the tea. And our story is one of care—for community and for nature.
